White Paper

Since the industrial revolution, things have started to go wrong for mother nature with the increasingly intensive use of fossil fuels, which are high greenhouse gas generators. Things got worse when plastic was introduced in our daily lives in 1950.

8.3 billion tons of plastic have been produced since 1950. Global plastic production has increased from two million tons in 1950 to 400 million tons in 2015, according to a study published in the journal Science Advances. And lamentably, only 9% of the plastic ever produced has been recycled. 91% of this plastic ever produced during the last 72 years is now floating in the ocean or standing on lands of poor countries because the rich and developing countries do not stop consuming plastic items that often are only used once.

This has serious consequences for the biodiversity of the oceans. Many animals confuse their food with the plastic that floats in the water, causing them to die by consuming the plastic that we used and supposedly recycled.

And that's not to mention the cruel commercial fishing that destroys the ecosystem of the oceans, leaving entire families of sharks and dolphins for dead. Simply because 1 single tuna can be worth up to 3 million dollars and the fishes eat our food, so they are cruelly killed. And they have no one to protect them. Our lives depend on the interdependence of the biodiversity of the oceans and the forest. This ecosystem is non-fungible, our planet is non-fungible. To know more about this subject, you can see the following documentary you can find on Netflix: Seaspiracy .

The main culprit of biodiversity loss is the continual deterioration and transformation of natural habitats. The increase in the population and its consumption requirements has, each year, a greater impact on natural areas. These are razed to harvest timber or to make way for agricultural production, urban development or industrial sites. Each year, nearly 30 million (29.4) million hectares of forest disappear, approximately the equivalent of Italy.

I can not be quiet about the fact that global warming is melting the ice caps, causing the change in the salinity of the oceans. And creating a deviation in the ocean currents, which are responsible for the global distribution of heat on the earth. This imbalance is causing variances in the jet stream and is responsible for natural disasters that we see today such as tornadoes and hurricanes for example.

Addressing climate change requires a fundamental shift in our consumption habits. The community I am building aims to focus on our current reality and initiate changes by addressing everyday issues and transforming them. By changing our consumption patterns, companies will be compelled to adapt and implement necessary changes to align with sustainable practices.

The first step in this journey is to unite influencers who share a common vision of sustainability. By bringing these individuals together, we can collaboratively develop a comprehensive list of actionable steps. This unified group will communicate consistent and practical solutions to the public, ensuring that the proposed changes are feasible and achievable for everyone. The power of a collective voice can significantly amplify the impact of our message and drive widespread adoption of sustainable practices.

Another crucial aspect is promoting innovation that benefits the planet. There are many existing inventions designed to help the environment, and it is essential to highlight and support these innovations. By encouraging their commercialization, we can make these solutions widely accessible and impactful. Additionally, supporting businesses and individuals who are actively working towards environmental sustainability is vital. By putting a spotlight on their efforts, we can help scale their impact and inspire others to follow suit.

Building and engaging a dedicated community is also key to our success. As this community grows, its influence and ability to effect change will increase. Our focus should be on implementing practical solutions in everyday life that lead to significant environmental benefits. By concentrating on real-world impact, we can make meaningful progress in reversing climate change.

In summary, by uniting influencers, promoting sustainable innovations, and building a strong community, we can drive the collective effort needed to combat climate change effectively. Through collective action, we can create lasting change.